Ο/H Phone Arena News έγραψε:

Apple is notorious for keeping a straight line on pricing, and never issuing a discount on their phones save for slashing a Benjamin off the price of last year's models when the new ones arrive. This keeps the wheels greased, and, coupled with the popularity of the handsets, returns hefty margins throughout the product cycle. After all, if you are primed to never expect a discount, you never postpone a purchase, plus the second-hand iPhones keep their resale value remarkably well.

A good strategy for Apple, a nightmare for big-name retailers that are ...