Ο/H Phone Arena News έγραψε:

Two days before the iPhone 7 and 7 Plus' official September 16 launch, Apple is stirring up hype by releasing a new TV commercial. The 30-second video is presented entirely in black and white, and offers barely a glimpse at the iPhone 7's coveted design. Perhaps the people behind the ad have assumed you've already seen enough of the new smartphone and its stark Jet Black finish.

To the uneducated eye of a humble tech writer not thoroughly versed in cinema language, the video comes across as delightfully creepy. There's the menacing stare of a night owl, the combat-ready ...