Ο/H Phone Arena News έγραψε:

Reuters reports that Google is to embark on a significant marketing campaign to aid the launch of its new Pixel and Pixel XL smartphones. According to sources, big G has already spent $3.2 million for television ads, and advertising managers expect its marketing spend to stretch into the hundreds of million of dollars.

This is the necessary price for competing on even ground with direct competitors Samsung and Apple's bullish marketing presence. Ad execs say that Google is now faced with positioning itself as a consumer technology maker whose brand must rival that of the established players ...